5.1.2007
Ask Inc.

10.1.2006
Worst. Brand. Extension. Ever.
By Reena Jana - BusinessWeek Online

06.19.2006
Does Globalization Threaten or Nurture Local Markets
By Randall Frost - brandchannel.com

01.9.2006
Recovering from a Bad Case of PR
By Edwin Colyer - brandchannel.com

08.1.2005
United Nations: A Brand In Crisis
By Lisa Marchese and Rachel Simmons - brandchannel.com

07.2005
Rebranding the Brander
By Tim Pedersen - CEO, Right Brain Branding Consultants

06.1.2005
Managing Brands in Global Markets:
One Size Doesn't Fit All

05.17.2005
The New BrandScape:
Six Future Trends Changing Marketing
By Mary Brown - MarketingProfs.com

05.11.2005
For Hispanics, Bilingual May Be Best
By Sherry Chiger - Chief Marketer
A good rule of thumb when targeting the Hispanic market.

05.09.2005
Public Relations Builds Brands Better Than Ad Promotions
By Al Ries - AdAge.com
Case study for making PR an integrated part of your brand strategy.

05.09.2005
Controlling the Conversation
by Tim Manners - Fast Company
A great article that supports the “visual listening” of your brand. Being aware of that can cause a great shift in the power of how your company is perceived and keeps you in tune with your key public.

04.26.2005
Staples Turns Apprentice Product Into Reality
By Amy Johannes - PromoMagazine.com
It’s all about who you know...

04.01.2005
Bauer's newest new approach
By Mark Del Franco - Catalog Age
Branding 101 needed for Eddie Bauer.

02.15.2005
The Web: Just A Piece of the Branding Strategy
By Amanda Ayles - MarketingProfs.com

02.14.2005
Beer Brands and Homelands
By Edwin Colyer - Brandchannel.com

02.07.2005
Anti-Globalization: Are You Serious?
By Edwin Colyer - Brandchannel.com

2004-2005 ANNUAL
Strong Brand = Stronger Bottom Line
By Tim Pedersen - CEO, Right Brain Branding Consultants

01.25.2005
Now Hear This!
By Martin Lindstrom - ClickZ Experts

01.24.2005
Virgin Spreads
By Jackson Mahr - Brandchannel.com

01.11.2005
Brand Loyalty 2004
By Kenneth Hein - Brandweek.com

01.11.2005
For Elite-Status Fliers, Loyalty Is Two-Way Street
By Joe Sharkey - New York Times

01.10.2005
Spartan Sets A New Pace With a New Face
By Jill Bruss - www.privatelabelbuyer.com
50 year-old brand starts to show its age

01.06.2005
At home with celebrity
By Marge Colborn - GANNETT NEWS SERVICE
Celebrities tout their brands to launch furniture collections

01.03.2005
Local to Global: Easy as 1-2-3?
By Randall Frost - Brandchannel.com
David versus Goliath: Small brands break the rule of three to compete against global brands