05.14.2005
“Can Plastic Surgeons Be Re-Branded?”

Miami, FL – In a world where many plastic and cosmetic surgery sites compete for the “Tackiest In Show” prize, Miami branding firm Right Brain Branding Consultants rose to the challenge recently when asked to redefine and re-brand one of Miami’s leading Plastic Surgeons, Dr Jose Soler-Baillo.

In a profession where visual appearances are paramount, it’s surprising that many plastic surgeons have done little to develop their brand visually. Add to that the scores of sites bombarding would-be patients with information deemed meaningless unless fully explained in a trusting and professional environment. Step in Right Brain Branding Consultants. Understanding their client’s audience and the profession as a whole was crucial in developing the new identity and website. In an industry which can at times be perceived as shallow and superficial, Right Brain had to produce a look that would translate into luxury and expertise but most importantly, trust. In doing so, they were able to emotionally appeal to their clients’ target audience, whilst exuberating a sense of professionalism and expertise.

Visit Dr. Soler-Baillo's website: www.soler-baillo.com